It's the marketing of the future! The business model that companies have to learn and love. In todays modern society a company that only gives you stock models and doesn't let you customize them is at a lost.
For me its hard to believe that I cant chose a product that offers me several different colors, sizes and even lets me put my own name or image on it. I have been looking around and some of the most popular customized products are:
- Shoes
- T-Shirts
- Bags/Purses
- Hats
- nikeid.nike.com
- customink.com
- cafepress.com
- wheelenvizio.com
I believe that just like I mentioned in my past blog this is all part of the new business trend of going online and how important it is for a companies future.
The bar has been set high and in a competitive market it is important that companies meet that bar and for our sake they raise it. Because as we know, the reason they are competing is for our attention. Nowadays we can decide what we ware and what it looks like, but what comes next?
