The new business is out of this world

Over the last couple of years I have discussed both in and out of class the benefits and the power of the Internet. There are several tools in the cyber world that allow users to become somebody they wish they could be.
One of the most prominent tools of this time is "Second Life." For those of you who don't know what it is, it is an online interactive software that allows users to create "avatars" (virtual characters) who live in a virtual world called Second life. Just like in real life these characters can purchase land, create their own house, buy clothes and any other product that you can imagine.
There has been an entire economy developed around Second Life (SL, as some articles call it). There are hundreds of businesses in Second Life, some of the most recognizable are:

• Adidas
• Nike
• Nissan
• Apple

Just like in the "real world," marketing stops for no-one and because so many people are tunning out mass media and joining Second Life, major companies have to adapt to these new trends and follow them. Companies that can afford it have a specific department dedicated to developing and running their Second Life stores.
The following is an example of what these stores look like,
Second life Apple Store

This is not only a good strategy for big business, it is an opportunity for small businesses to develop, as a matter of fact, some companies only exist in Second Life.
Second life is a powerful and interesting project that has become home to millions of users. It has been around for 5 years already and knowing how to live in it can only help your resume. So if you havent done so yet, I encourage you to visit the Second Life and give your life a second chance.
Here is a link to their website. You can thank me later.
www.secondlife.com